John is an entrepreneur with over 25 years’ experience in FMCG building consumer-facing brands in both the UK and the USA and has wide-ranging experience in operational management and strategic leadership roles. John co-founded the New Covent Garden Soup Co Ltd in 1987, which created and pioneered the fresh soup category in the UK and Ireland. With a market share of over 60%, John sold this business in 1998 and moved to San Francisco where he co-founded Glencoe Inc, bringing the fresh soup concept to the United States.

On returning to Europe in 2003, John established a consultancy business and worked with a number of varied clients in the UK, US, Germany, Belgium and the Czech Republic. In 2005, John co-founded Little Dish which supplies fresh, natural foods for children over 1 year. Little Dish created and pioneered the toddler chilled food category, can be found in all national UK high street retailers and is the dominant brand in chilled toddler food (73% market share). John is a graduate of University College Dublin, Reading University and The University of Westminster.